The trademark all Smart CLUB was filed by CORAL INNOVATIONS Α.Ε. ΕΜΠΟΡΙΑΣ, ΑΝΑΠΤΥΞΗΣ & ΕΚΜΕΤΑΛΛΕΥΣΗΣ ΛΟΓΙΣΜΙΚΟΥ & ΠΑΡΟΧΗΣ ΥΠΗΡΕΣΙΩΝ, a corporation established under the laws of the Hellenic Republic (the "Applicant"). The application was published for oppositions on March 8, 2017, and received one opposition filed on June 7, 2017 by SHELL BRANDS INTERNATIONAL AG on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by IPWORK LLC and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 7, 2017
The application was filed in Greek, and Greek was also language of all opposition proceedings (English was selected as the second language).
Goods And Services
The mark was filed in class 35 with following description of goods:
Publicity and sales promotion services
Promoting the goods and services of others by means of a loyalty rewards card scheme
Promoting the goods and services of others through discount card programs
Advertising services for the promotion of e-commerce
Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes
Organisation, operation and supervision of loyalty schemes and incentive schemes
Provision of commercial business information by means of a computer database
Arranging commercial transactions, for others, via online shops.
The mark was filed in class 36 with following description of goods:
Electronic payment services
Credit card and payment card services
Bank card, credit card, debit card and electronic payment card services.